I was brought in by Pretty Pragmatic to craft SEO-friendly copy for a number of website pages for national restaurant chain Bella Italia.

My copy was delivered to strict templates to ensure all SEO requirements were met, while I took extra care to adhere to the brand’s tone, which is friendly, authentic and welcoming – just like their restaurants.

If you are planning to refresh a website to improve its SEO credentials, or just to get closer to the brand’s true voice, get in touch.