The challenge here was to take a complex lending case and show how LiveMore could help, but in around 100 words for a B2B audience of savvy brokers.

This is one of various case studies I treated in this way, targeting specific ‘use cases’ that were commercially important to the business, such as helping your children onto the property ladder or remortgaging to consolidate debts.

They were printed as A5 cards for the sales team to use at roadshows.